Creative Business Writing and Presentation Skills Writing and Presenting to InfluenceWhy, oh why?Knowing 'WHY' has to be Step 1 of all effective communications. Making explicit the steps that follow is what we're about.I wonder what our communications would be like if we always held their purpose to the fore?PurposeThey would certainly be fantastically efficient.Maybe it would mean we would be less honest - though not necessarily.Maybe it would require us to act and think like robots - though not if we remained human.Carefully Crafted \WordsMaybe it would mean that those who listen to us (or those who read our words) would be truly inspired or clearly informed though only if we were clear and thoughtful in crafting our words.So,Knee-jerk outpourings of our agendasEmotional outbursts of our stuffIntellectual regurgitations of our knowledgeare just that - all-singing, all-dancing outpourings, outbursts and regurgitations. If they achieve their intended outcomes, then fine if not, clearly it's worth asking ourselves again what purpose they really serve. Find the next available Open Presentation Skills CourseWriting and Presenting to Influence Skills TrainingImpact Factory runsOpen Professional Development CoursesTailored Writing Skills TrainingFive Day Communicate With Impact Workshopsand personalisedOne-to-One Coachingfor anyone who is interested inCommunication Issues