London Calling! Immerse yourself in an intensive, challenging and rewarding learning experience. Change forever the way you communicate and present to make the impact that you want in business and in life.
Discover and create your personal communication and presentation techniques that work across cultures and countries with an individualised training method.
Reposition yourself as a master of the craft of presenting, pitching, storytelling and persuasion in business. We will help you become an engaging, definitive speaker playing a pivotal role in the success of your organisation.
Communicate with Impact Five-day Elite Course
Equip yourself with the awareness, tools, confidence and energy to create the impact you choose when you choose to create it. Reinforce your leadership, communication and relationship building skills and take huge career strides.
Presentation with Impact Five-day Elite Course
Engage your audience in a more passionate persuasive way by using the power of a good story!
"Fantastic training"
"Dynamic, experienced instructors and fun! Would recommend doing it in-person whenever possible." Sandra Penas, Square Trade UK
I can say that I’ve been using and encouraging others to use more pausing as well as encouraging them to use more storytelling for purposes of creating a personal connection and engagement. Bryan D. Bullock - Senior Advisor - BD Medical
If you have any doubts about the suitability of this CPD Accredited Storytelling for Business Course, for yourself or colleagues, please do not hesitate to call us.
We will put you in touch with one of our Lead Trainers, who will be happy to discuss which of our Courses would offer the most benefit.
Telephone: +44 (0)20 7226 1877
Data-driven information tends to speak to people's intellect – while stories stir their imagination and reach their feelings.
That's what makes stories such a powerful tool to engage and motivate.
Storytelling will help you deliver your business messages in more compelling ways.
It will help you communicate with passion and to engage directly with peoples' feelings.
We will equip you with the skills and confidence to use the power of storytelling in business.
The course will be tailored to reflect the needs of the delegates on the day.
We will include many of the exercises listed below, and any additional material that the trainers feel is relevant.
You'll get the opportunity to say why you've come and what you would like to take away from the day.
This allows us to adapt the programme to make sure we meet everyone’s needs.
A brief discussion on how we are hardwired to respond to stories and how they can be powerful tools to use in business.
People love stories and here we explore the neuroscience behind why stories resonate with us.
Without further ado, we jump straight into the first storytelling exercise, inviting the participants to share a story.
Using personal stories from your preparation we will create an emotionally expressive environment for the rest of the day.
We will then unpick the stories people have told in terms of structure and storytelling devices.
This will help you begin to appreciate that we are already natural storytellers.
Here delegates will 'sit around the table' (Campfire!) weaving storytelling elements into a business idea.
Using fairy tales and other classic stories people retell the story from one (often minor) character’s perspective.
We then look at how this impacts on the power of the story and changes how we hear it.
Having heard quite a few stories at this point we look at what people remember, how they remember.
We also explore the question:
Data and facts alone are not enough.
Here we look at how easy it is for assumptions and misinterpretations to be made from incomplete facts, open-ended information and pieces of the puzzle that don't quite connect.
We look at how to use your data and facts to tell the story you want rather than leaving it to chance.
The majority of the day will be spent introducing a variety of different storytelling techniques that have proven effective in business.
We will offer you the opportunity to apply those techniques to your own situations and challenges.
The choice of technique will depend on the participants’ specific requirements.
A look at how connective phrases enhance stories and can build anticipation or tension.
Delegates practice creating analogies that help when they have factual information/ numbers /data to deliver in order to help the material become accessible. This exercise can also look at the ‘meaning’ behind numbers.
Here we introduce a variety of story structures, and we will choose three to demonstrate depending upon what would be most appropriate for the delegates on the day.
Initially working in pairs, delegates will choose a business idea for which they want buy-in.
Using one of the story structures that most fits their personal style, they will write and present a strategic story, building a compelling case for their idea.
To draw the day to a conclusion, we reflect upon the experience (the story) of the day and the tools that were explored.
You'll have the chance to share with the group your highlights of the day
And how you will use your favourite storytelling tool – within the next seven days!
You will identify what will stop you putting this into practice and what support you need going forward.
We will give out Impact Factory documents to support the course.
You'll get copies relevant hand-outs to remind you of the coursework.
Two weeks after the course one of your trainers will call to see how you are getting on.
You will have email and telephone access to both of your trainers.
You'll also have access to a course web page containing
This Storytelling for Business Course is limited to eight participants
Open Courses take place at our London training rooms: Suite 121 Business Design Centre 52 Upper Street London N1 0QH
See how to find us for directions, hotels and public transport.
Time: 9.30am to 5.00pm
Standard Cost: £495.00 plus VAT
Book online or call +44 (0)20 7226 1877 or email enquiries@impactfactory.com
If you want to book three or more people on to one course, please contact us on 020 7226 1877
Read our booking terms and conditions
To ensure that the courses you attend are of the highest quality, offering the best professional tuition possible, all our Open Courses are evaluated and accredited.
We are so confident in our trainers and the quality of our Storytelling for Business Course that we guarantee it will make an impact.
If you attend this training and believe you have not benefited, let us know and we can arrange a refund or a free placement on a more suitable course.
Terms and Conditions Apply
