How to Get People to Call You Networking in BusinessHow to Get the People You Meet at Networking Events to Call YouThis step by step strategy will help you turn networking contacts into great business connections.Do you go to networking events to promote your business or make new contacts?Make Meaningful ConnectionsDo you ever get frustrated when you take a couple of hours out of your day to go to an event, but don't make meaningful connections?Here's a step by step strategy that has helped me make great business connections:1. Short Meaningful ConversationsAt the event make sure to meet as many people as possible.Have a short but meaningful conversation with each person you meet there. The goal is not to get a sale, the goal is to get key information.2. Build RapportBuild rapport, ask questions and gather information.Your goal is not to talk about yourself, although you'll have to do this a little bit.Be an active listener.3. Take NotesIf you don't have a great memory, have a pen with you and jot down a few notes on each business card you pick up.Note specifically what you spoke about.4. Move OnIf you find someone clinging onto you and dominating your time, interrupt politely and say,"excuse me, I want to hear more about this. I have a couple more people I need to meet. Let's agree to meet later to finish this conversation."This is a great way to get follow up appointments by the way.The Real Magic Begins After the Meeting5. Business CardsTake all your business cards with notes and go back to your office.Put everybody into your database, and as you do so- send each one of them a personalised greeting card.You do not need to write a novel, just mention what you spoke about."Dear Bob, it was nice meeting you at the XYZ meeting Thursday. It's great to meet someone who has been going to the meetings for over 5 years, you can really help me make the best contacts."6. Call to ActionClose with a call to action,"Bob, I'd really like to sit down with you next week to talk about how we might be able to do business together. Could you call me at 555-555-1212 so we can set up a time."7. Use a Real StampMail your cards with a live stamp as opposed to metering them, this helps ensure they'll get opened.After a recent business networking meeting, I got 2/3rds of the people I met with to call me to schedule a follow-up meeting.Biggest DrawbacksThe biggest drawbacks to this strategy are #1 the time it takes and #2 the expense.Fortunately, I have found a solution to both of these problems.There's a new web service at sendoutcards.com/6690 that allows you to upload or enter your database, address, personalise and send cards online.The cards are sent with a live stamp and go out immediately.Mailing CampaignsYou can even set up whole mailing campaigns where people get a series of cards - a great marketing tool.The most cost-effective accounts are wholesale or distributor accounts.You can send cards for under one dollar, including postage.It beats the heck out of Hallmark for cost, ease of use, and time savings.GoodwillI send cards all the time and have people calling and emailing me to say thanks.The amount of goodwill you can generate from a single card beats almost any other direct marketing you can do and probably costs a lot less.Give it a try at your next networking event.This article was contributed by J D MooreBusiness Networking Skills TrainingImpact Factory runsOpen Business Networking CoursesTailored Business Networking TrainingFive Day Communicate With Impact Workshopsand personalisedOne-to-One Executive Coachingfor anyone interested in improving theirBusiness Networking SkillsBusiness Networking Skills Training in London
